Like many other things I see online that make my jaw drop, my initial reaction to this is: for real?
Here’s their Facebook page entry:
To paraphrase Clark from Popehat, it’s mildly surprising that they didn’t take 40% off. That way, black items would be 3/5 of the normal price.
I think it would be unseemly to fly into an outrage about this. It’s just not often that you run across such a clueless promotion, that it would be a sin not to flag it for the humor value.