Patterico's Pontifications


Old Media’s Swan Dive

Filed under: General — DRJ @ 2:38 pm

[Guest post by DRJ]

From Newsbusters:

“The big three nightly news broadcasts, NBC Nightly, CBS Evening and ABC World, lost a combined one million viewers in the second quarter of 2010, according to TVNewser.

These numbers are comparable to the first quarter, which saw Evening News and World News get their lowest average viewers ever, while NBC’s Winter Olympics coverage helped it get their highest average viewers since 2005. In the second quarter, NBC lost 440,000 viewers, ABC 260,000 and CBS 340,000. It was about this time last year that ABC and CBS’ news programs had their lowest ratings ever.

These numbers are not at all surprising in light of the public’s continued distrust of the old media. As Newsbusters’ Rich Noyes wrote of a Rasmussen poll released earlier this month, “Perhaps as a result, the poll finds an astonishing two-thirds of the public (66 percent) say they are angry with the media, ‘including 33 percent who are very angry’ with the press.”

The link notes that cable news stations are also losing viewers, although not at the same rate as the nightly news programs.


10 Responses to “Old Media’s Swan Dive”

  1. I pretty much get all my news online. They’re losing viewers to the web.

    JEA (14b413)

  2. Me, too.

    DRJ (d43dcd)

  3. The CBS Evening News with Katie Couric lost the most, based on a percentage, losing -340,000 viewers (30k demo) compared to Q2 2009. ABC and CBS were also down when Q2 2008 is compared to Q2 2009.

    Heh. Fitting it’s Couric tanking the most.

    Dana (1e5ad4)

  4. The remarkable thing is that they still had a million viewers to lose.

    Huey (efe02b)

  5. News media were recognized in the constitution as bearing a right and a responsibility to inform the public on political questions.Most now use thier position to indoctrinate the gullible and promote a partisan agenda.The failure is due to the internet providing facts refuting and/or completing the story line.

    dunce (3ef93a)

  6. I only go to the web because the networks are such liars.

    I remember Dian Sawyer’s story about her jury duty. The lawyer asked her, do you think you could be impartial. Of course, she said, I’m a journalist, I am always impartial.

    The courtroom erupted in laughter.

    Patricia (160852)

  7. The web is full of liars too.

    But one great thing about the web is that I can get exactly the news I didn’t already hear, or isn’t fluffy filler and celeb crap, when I’m ready for it. When it’s fresh, too.

    And if you read a transcript for a TV news program, it’s often very little actual information. Cut out all the crap and you often get a page or two of news per half hour.

    The web would be a better place to get news even if that little bit of TV news wasn’t propaganda for democrats much of the time.

    Dustin (b54cdc)

  8. Old Media’s Swan Dive

    A swan dive into a pool with six lousy inches of water in it.

    Blacque Jacques Shellacque (cf2f34)

  9. “a responsibility to inform the public on political questions.”

    It appears they have an alternate definition for the word “responsibility” than what might be available to the rest of us.

    RTF (94e759)

  10. Old Media’s Swan Dive

    Faster and Deeper would be nice.

    AD - RtR/OS! (712fff)

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