[guest post by Dana]
Tim Murtaugh, director of communications for the President’s re-election campaign, announced last weekend that the campaign would “be everywhere” in a big way during the Democratic convention:
The Trump campaign will be everywhere – virtually – during the Dem convention next week.
Centerpiece of massive digital buy is the takeover of YouTube masthead for 4 days.
Online viewers will know the radical leftist takeover of Joe Biden is complete.https://t.co/dlhl1E4XtB
— Tim Murtaugh – Download the Trump 2020 app today! (@TimMurtaugh) August 15, 2020
With that, the Trump campaign released a new political ad airing at the same time as the Democratic National Convention. The new ad, “What Happened to Joe Biden,” targets Joe Biden’s mental fitness. Apparently the Trump campaign was concerned about going after the 77-year old Biden this way because it might offend the senior citizen voting bloc. But in spite of concerns, the ad was released:
It’s a smart ad. The contrasting then and now clips are compelling and speak for themselves. The ad does a good job showing viewers how much Biden has aged, and how much less verbally fluent he appears than just a few years ago. However, I feel like Biden’s team could just as easily produce a similar counter ad with some clips of Trump’s many incoherent word salad performances over the years.
A Trump campaign official defended the ad:
We think it’s very important that voters fully assess Joe Biden’s qualifications and fitness to be president. Our data show that people are concerned about his ability to do the job.
Here is the Biden camp’s response to the ad:
Donald Trump is spectacularly failing every conceivable strategic test by ramping up mentions of this subject at all. Joe Biden sounded the alarm about the outbreak early, whereas Donald Trump is still promising us the virus will magically ‘disappear.’ Joe Biden has highlighted the advice of medical experts throughout the pandemic, but Donald Trump publicly encouraged COVID-19 victims to inject themselves with disinfectant. Joe Biden has highlighted the advice of medical experts throughout the pandemic, but Donald Trump publicly encouraged COVID-19 patients to inject themselves with disinfectant. Trump has even said that we should nuke hurricanes out over the water. And if that’s not enough for you, ‘Person. Woman. Man. Camera. TV.‘”
And bingo, a new Biden counter ad! A 30-second reel of nothing but Trump repeating his blithering 5-word brag: Person. Woman. Man. Camera. TV.