[Guest post by Aaron Worthing; if you have tips, please send them here.]
I’m kind of reluctant to talk about this, because as you will see in a moment, by talking about it I am possibly feeding the problem I am trying to kill. But still, I read over at the Blaze that Fox TV will not be airing an ad from a pro-infidelity website called Ashley Madison.
Now let’s back up right there, and point something out. The Blaze is a website created by Glenn Beck to cover various interesting stories and I do enjoy it a lot. It doesn’t appear to be officially corporately affiliated with Fox or Fox news, but it is affiliated with it in the sense that it is founded by a major Fox News personality (Beck). Which makes it all a bit much for them to write this and praise Fox’s standards. Why? Because Fox News advertises for Ashley Madison all the time, airing ads like this:
My Marriage Matters from Ryan Hill on Vimeo.
I mean this is exactly like a man getting up and saying, “Kids, you should not smoke cigarettes. Especially not Marlboros, which are the choice of rugged cowboys and have a soothing menthol flavor. No sireee, don’t you even think about smoking a smooth, cool Marlboro, the choice of rebels and cowboys.” At best you have to think this spokesman is an idiot, but at worst you have to suspect the guy is full of sh-t and is actually trying to duck around bans on cigarette ads.
The same problem is presented by this My Marriage Matters shtick. Notice how he stresses that Madison will guarantee you a discreet affair. And then repeats it. And if you actually go to the site all you see is a repeat of the ad, and a link to a petition. Um, really? You think that if a whole bunch of people sign a digital petition, that the people making this pro-cheating website will cry their eyes out and fold up an otherwise profitable business? Do you think they are capable of shame?
Do you think these are rhetorical questions?
No, to a company like this publicity is oxygen. So the best strategy is to deny it publicity and thus suffocate it, if you don’t mind the violent rhetoric.
But it gets even worse. You see, if you look at some of the links you start to see extremely powerful evidence that the “My Marriage Matters” site is a scam. Namely, a site called Monogamy Movement makes a compelling case that MyMarriageMatters.org is a front for Ashley Madison. And Above the Law adds some additional evidence, such as old screenshot where this supposedly anti-Ashley-Madison site links to Ashley Madison. Heh.
And the economics of this doesn’t make any sense. Are we really supposed to believe that this guy, Ryan Hill, is doing this just to get us to sign a useless petition? How much of his money has he spent on this waste of time? And for what reason? Are we supposed to believe he is doing this just out of the goodness of his heart?
Which of course brings me to my dilemma, because, well, now I am giving this stupid site publicity, too. Oh well, all I can hope is that if enough people bring this up Fox News and other networks will stop airing this alleged anti-Ashley-Madison ad. Even if by some miracle it is not a sham, the fact is it is doing more harm than good. Now if they want to re-cut the ad so it doesn’t promote the cheaters’ site, I would be cool with that. But I ain’t holding my breath.
By the way, I think a cheater’s site like this is the best argument yet for bringing back the tort for alienation of affection. That is the cause of action, abolished in most states, which allows a spurned spouse to sue the other woman or the other man, as applicable. (It is notable that this cause of action still exists in North Carolina, where John Edwards lived. Just sayin’.) I don’t know if that traditional cause of action could be extended to an infidelity-facilitating site like this, but I think it should be.
[Posted and authored by Aaron Worthing.]