The Jury Talks Back


Juicebox Vox Millennial: Trump Sure Is Bizarre for Thinking Tractors Use the Internet

Filed under: Uncategorized — Patterico @ 7:02 am

Juicebox Vox millennial Aaron Rupar:

You know what’s beyond parody? Some juicebox Vox millennial has never heard of tractors using the Internet, so he proclaims the notion “bizarre” based on his vast wealth of agricultural expertise. Meanwhile, it’s not bizarre at all.


Besides being able to drive themselves, tractors now-a-days have internet capability, which allows them to send data directly to the farmer.

“They can see all of their data almost in real-time,” Dorsey said. “They can see where the machine is located and how much fuel they’ve used, how hard their machines are working and how much cotton they’re pulling out of the field,” he added.

. . . .

“The landscape of agriculture has changed,” Dorsey said. “There are less people farming but they’re farming more acres so because of that you have to have bigger machines that can hold bigger pieces of equipment and can cover more ground,” he said.

The future of these monster-truck sized farm machines looks like they will continue to get smarter and smarter.

. . . .

“Most people don’t realize how complicated it is, so a lot of our farmers are making very very complicated decisions for their farm and their business and they are using data to do that and make sure in the smartest way possible that they are profitable and helping to feed everyone,” he said.

And still more:

Rapid urbanization, aging farm populations, and depleting rural labor resources pose serious threats to our global food security. As rural labor resources come under continued pressure, tractors are the answer. When available, tractors can work 40x faster and be significantly less expensive than off-farm labor. Most farmers, however, can’t afford to own their own tractors and most tractor service providers operate well below their potential.

Hello Tractor has developed a solution to address these problems. The company has developed a low-cost monitoring device that when placed on a tractor provides the owner with powerful software and analytics tools to ensure tractors are both profitable and properly cared for. The software connects tractor owners to farmers in need of tractor services – just like Uber for tractors. Hello Tractor also works with financial institutions and technicians to ensure tractor owners have the financing and spare parts needed to grow and protect their fleet. All of this work is being done to ensure that smallholder farmers have the resources they need to adapt and thrive in a rapidly changing global agricultural market.


1 Comment »

  1. I’m going to have to, sort of, side with those criticizing Trump on this one.

    It’s a fact that a great deal of farm equipment is interconnected. This includes things like self-driving combines, storage monitoring, etc., etc.

    The problem Trump is hitting on is that in many rural areas Broadband internet isn’t available. He’s thus implying that more internet connectivity is a good thing (and that’s where I vehemently disagree).

    The real question we should be asking is why, exactly, farm equipment (or, anything) needs to connect to the internet. Connecting to the internet is not the same thing as having communications capability (and yes, plenty of farm equipment requires comms). Some things do actually need an internet connection, but most do not.

    For example, does my printer need to connect to the internet (or, my WiFi) to be able to print? No. Therefor, it is not connected to the internet. It will therefor work just fine during an internet outage – or for that matter, a power outage (I have an APU), or if my WiFi fails.

    Farm equipment is better and safer if it is a strictly localized network without an internet direct connection. It’s far safer, and also less reliant on outside infrastructure. A good example is the recent google outage that rendered NEXT thermostats unable to function at all. Anyone dumb enough to install a thermostat that requires internet to function had it coming, but it’s a worthwhile lesson.

    The first rule (for farms, and everything) should be, unless something needs to be connected to the internet, don’t connect it to the internet.

    Comment by Arizona CJ — 6/12/2019 @ 12:03 pm

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