New Trump Hotels To Dump The Trump Name
The Trump name, which is Donald Trump’s primary business asset, is now so toxic that his company is running away from it as fast as possible. Travel and Leisure reports:
Amidst reports that occupancy rates at Trump Hotels have slipped this election season, the company has announced that new brand hotels will no longer bear the Trump name.
The newest line of luxury hotels, geared towards millennials, will be called Scion, the company said.
“We wanted a name that would be a nod to the Trump family and to the tremendous success it has had with its businesses, including Trump Hotels, while allowing for a clear distinction between our luxury and lifestyle brands,” Trump Hotels CEO Eric Danziger said in a statement.
Although Trump Hotels has said the new name has nothing to do with the eponymous businessman’s presidential campaign, empty rooms at the hotels have caused officials “to reduce rates during the peak season,” according to New York Magazine.
Millenials don’t like Donald Trump? You don’t say!
The company has experienced genuine difficulty since Trump announced his presidential bid:
Nightly rates at the newly-opened Trump International Hotel in D.C. plummeted below $500 while practically every other five-star property was sold out for the International Monetary Fund conference two weeks ago. And after his remarks about Mexican immigrants, two celebrity chefs backed out of their contracts to open a restaurant in the hotel.
According to Hipmunk, bookings at Trump Hotels plummeted 59 percent during the first half of 2016 and data from Foursquare shows a 17 percent drop in foot traffic at Trump properties since June 2015, when the reality TV star announced his presidential bid.
I can personally attest to being one person who actively avoids Trump properties. As I wrote this, I am looking out the window of my home down at a Donald Trump golf course, far down the hill. In the past, when guests would come into town, we would often take them to breakfast at the restaurant on that property. Then we would go for a walk in the park and hike down to the beach. It never really occurred to me that I might be putting money in Donald Trump’s pocket.
Since late 2015, we have gone elsewhere. I’m not saying we’ll never go there again. We might. But we might not. The idea of giving Trump even a dime of my money has so far outweighed the pleasure we might get from eating there. (And it’s a public park, and we can still hike to the ocean there without spending anything.)
Well, the brand name will catch fire once Donald Trump is elected president.
Stop laughing!
[Cross-posted at RedState.]
Toyota should bring back the to-be-decommissioned Scion badge out of spite and sue like hell
urbanleftbehind (847a06) — 10/21/2016 @ 7:27 pmWhen Icahn and other senior lenders took over voting and majority equity control from Trump’s Atlantic City casinos after Bankruptcy Wave #4, there was a proposal to strip the Trump name from the casinos then. Icahn and the other new owners ended up opposing it, though, and the bankruptcy court upheld them, on grounds that it was economically infeasible to do all the tear-down and build-back that would be required even to strip his name from the trade dress & signage (much less the towels, stationery, etc.): Stripping the Trump name would have effectively cost more than the properties were worth.
Beldar (fa637a) — 10/21/2016 @ 7:28 pmreally, you mean the same millenials who think w killed more people than stalin, who want to vote for the candidate who will flush their and their cursed descendants future down the drain,
narciso (d1f714) — 10/21/2016 @ 7:31 pmYup, them.
Patterico (bcf524) — 10/21/2016 @ 7:38 pmGood to see you here today, Beldar.
We have cleaned out some of the trash that was infesting the blog, for what it’s worth.
Patterico (bcf524) — 10/21/2016 @ 7:39 pmToyota nothing. I called Trump “Scion of the House of FHA Fred” here six months ago. I wonder, now, if Trump has been reading my comments about him.
nk (dbc370) — 10/21/2016 @ 7:40 pmand ross perot made his initial fortune, processing blue cross claims for eds, btw, doesn’t that piece deserve an update, like most of fahrenhold’s findings,
narciso (d1f714) — 10/21/2016 @ 7:43 pmtry the risotto, it’s excellent,
https://wikileaks.org/podesta-emails/emailid/23064
narciso (d1f714) — 10/21/2016 @ 7:45 pmlayers of editors,
https://twitter.com/abeaujon/status/789470592864915456
narciso (d1f714) — 10/21/2016 @ 7:48 pmnow it’s only reasonable if you denounce international organizations, they might not want your business,
narciso (d1f714) — 10/21/2016 @ 8:06 pmThanks for nothing, Donald.
DRJ (c7b5ee) — 10/21/2016 @ 8:10 pmOh? You think foreign visitors and Americans of certain ethnicities might feel unwelcome at Trump hotels? Now what could possibly give them such an idea?
nk (dbc370) — 10/21/2016 @ 8:10 pm#6 nk, I’m pretty sure he doesn’t even know you exist.
Cruz Supporter (102c9a) — 10/21/2016 @ 8:12 pmI’m pretty sure you’re right.
nk (dbc370) — 10/21/2016 @ 8:13 pmreligious liberty may very well join it,
the same organizations that tried to stifle brexit, and extort it’s implementation, the ones who savored for the guerillas to be rewarded in colombia, who are now pushing reparations upon the united states, those organizations,
narciso (d1f714) — 10/21/2016 @ 8:14 pmthere is a cost to pushing ideas that run against the grain, ask those hoteliers who were for ted cruz, as eich if you see him, apparently there is no cost for the clintons because they own all the slots, roulette, and blackjack,
narciso (d1f714) — 10/21/2016 @ 8:24 pmMillenials staying at $500 per night hotels? Please, they can’t afford to move out of mommy’s house, buy a car, or pay off their student debt.
I imagine what is hurting Trump hotels is rich a-holes that are upset Trump isn’t playing the donor game.
Millenials. LOL.
LBascom (0e2db9) — 10/21/2016 @ 8:25 pmEvery time I step on a crack I like to believe it breaks a Trump’s back.
Pinandpuller (229c57) — 10/21/2016 @ 8:29 pmTrump Hotels: Where Millenials don’t stay when they venture out of their parent’s basement.
Pinandpuller (229c57) — 10/21/2016 @ 8:32 pmTrump’s an Icahnoclast eh?
Pinandpuller (229c57) — 10/21/2016 @ 8:33 pmoddly the statement doesn’t mention millenials, but new york magazine is always fair about these things, as they were about the ground zero mosque, the huntress, and bill cosby,
narciso (d1f714) — 10/21/2016 @ 8:38 pmNK
Trump has roaming overstay squads after 11am.
Pinandpuller (229c57) — 10/21/2016 @ 8:42 pmYeah, I didn’t follow why Patterico entered millenials into the equation.
Cruz Supporter (102c9a) — 10/21/2016 @ 8:45 pmDid I miss something?
LBascom who has refused to accept the truth has been sent a powerful delusion so he can no longer see the truth.
John Hitchcock (4edfdd) — 10/21/2016 @ 8:45 pmthey are called runners,
narciso (d1f714) — 10/21/2016 @ 8:46 pmhe is the man of perdition, he would be much more popular if that were so,
narciso (d1f714) — 10/21/2016 @ 8:47 pmWell, at least they’re not changing the name to Hotel OJ.
Trump is going to have problems after this. Every permit, every tax return, every dinner reservation is going to be a little bit stickier. In the past he tried to keep all sides well-greased, but in this campaign he’s managed top piss off everyone who he would ever come in contact with, from CEO to bus boy.
Come 2017, wonder who will turn their back quickest: Democrats or Republicans. Probably the latter, trying to show that they weren’t one of those nasty Trumpsters.
Kevin M (25bbee) — 10/21/2016 @ 8:49 pmTrump Hotels: Where Millenials don’t stay when they venture out of their parent’s basement.
No, they go to Motel 6 and complain that it isn’t 6 dollars like they thought.
Kevin M (25bbee) — 10/21/2016 @ 8:51 pmIt’s almost like Trump Hotels aren’t sanctuary cities for the defrauders of innkeepers and trespassers.
Pinandpuller (229c57) — 10/21/2016 @ 8:53 pmthat’s entirely possible, consider the autodealers who were foolish enough to contribute to maverick, the auto czar shut them down, gibson guitars, hobby lobby, but is that the path you suggest be followed,
narciso (d1f714) — 10/21/2016 @ 9:01 pmwe know she will promote leftism and salafism, her running mate is worse, on every issue one would care to consider,
narciso (d1f714) — 10/21/2016 @ 9:08 pmApres Trump, Le Delusion
John Hitchcock
Pinandpuller (229c57) — 10/21/2016 @ 9:10 pmyou look at california, you think they are ever returning to sanity, you live in a madhouse, with the warden promoted as the next senator, the perfect sjw commissar,
narciso (d1f714) — 10/21/2016 @ 9:10 pmI never do business with people involved with the National Chamber of Commerce, these ingrates crimaleins and hate Americans.
mg (31009b) — 10/21/2016 @ 9:15 pmingrates love crimaleins and hate Americans
mg (31009b) — 10/21/2016 @ 9:17 pmthey control the vertical, and the horizontal, they can make it so you can’t make a living, if they wished to, the media already whitewash most of what is happening and what has, in the future there will be even less space,
narciso (d1f714) — 10/21/2016 @ 9:18 pmsome of what I was referring to earlier,
http://www.theamericanconservative.com/articles/a-peace-prize-for-aiding-and-abetting-a-drug-cartel/
we’d probably have been arming the cartel before the year was out,
narciso (d1f714) — 10/21/2016 @ 9:29 pmNarsico
It’s comforting knowing the Dept of Education has a SWAT team and HS stockpiled a billion rounds of ammo under BHO.
Pinandpuller (229c57) — 10/21/2016 @ 9:37 pmin the class of 1999, set after clinton had been impeached don’t you, the defense department had employed combat robots to deal with the school delinquency problem, and mayhem insued,
narciso (d1f714) — 10/21/2016 @ 9:43 pmfour to eight years, right e plebnista,
http://www.channelnewsasia.com/news/world/hooded-gunmen-threatened-venezuela-congress-commission-opposit/3226602.html
narciso (d1f714) — 10/21/2016 @ 10:00 pmwhat ever happened to that vaunted intelligence ig referral,
http://dailycaller.com/2016/10/20/clinton-campaign-and-harry-reid-worked-with-nyt-to-smear-state-dept-watchdog/
narciso (d1f714) — 10/21/2016 @ 10:07 pmBig Time by Peter Gabriel was just playing.
Now I know where Hillary’s creepy smile came from.
Pinandpuller (229c57) — 10/21/2016 @ 10:16 pmI saw a special, on Genesis, and I hadn’t realized how different it was between the Peter Gabriel and Phil Collins eras,
narciso (d1f714) — 10/21/2016 @ 10:19 pmThe idea of giving Trump even a dime of my money has so far outweighed the pleasure we might get from eating there.
On the other hand, having one of his well-groomed, lushly green properties in your ‘neighborhood’ and sprucing up the locale has likely put money in your own pocket by enhancing the value of your own property. Guess you put one over on him, eh.
DCSCA (797bc0) — 10/22/2016 @ 12:39 amEven if this campaign had gone extremely well for Donald Trump, with no accusations of sexism or racism, it still would have damaged the Trump brand, because of how politicized our country has become.
Suppose that after leaving office, Barack Obama decided to go into the hotel business. How many Republicans would want to stay at the Obama Hotel? Or if you’re a Democrat, would you have any interest in staying at a Mitt Romney Resort? By linking himself with the Republican Party, Trump probably lost a lot of Democrats as customers right from the start.
Joshua K. (9ede0e) — 10/24/2016 @ 7:42 am