Rainn Wilson put up these pictures on Instagram of a new business calling itself “Dumb Starbucks.”
The store uses the Starbucks logo and other intellectual property belonging to Starbucks, but — here’s the clever part!!!! — puts the word “dumb” in front of it!
According to a Frequently Asked Questions document posted at their location, they seem to think they can do this because of parody law:
Despite admitting that it’s not actually a parody, but a cheap dodge:
Yeah, good luck with that. Nothing like providing a big corporation a giant EXHIBIT A in their lawsuit against you.
So long, “Dumb Starbucks”! We hardly knew ye.
Thanks to Dana and Popehat on Twitter.
P.S. My first reaction to this was that it was some kind of hoax or weird advertising ploy. I’m still not sure it isn’t.