OK, not really. In fact, the title above wasn’t even written by me. Just ignore it.
Um . . . I mean it it was written by me. I just didn’t mean to be talking about all of you.
The above fumbling and stuttering is my satiric attempt to mirror what the New York Times did to its subscribers today:
Did The New York Times just cancel home delivery of its newspaper to everyone, across the nation? An email apparently sent out to the entire user database appeared to suggest that. In fact, the Times even sent the email to people that don’t subscribe to the paper — a total of 8.6 million readers, rather than the 300 it intended to message, the company said.
“Dear home delivery subscriber, Our records indicate that you recently requested to cancel your home delivery subscription. Please keep in mind when your delivery service ends, you will no longer have unlimited access to NYTimes.com and our NYTimes apps. We do hope you’ll reconsider.”
Whose fault was it? Someone else’s! Uh, I mean, ours!
When former congressman Anthony Weiner’s embarrassing photos emerged in June, he promptly lied, dissembled, and did everything possible to cover up the story. The Times appears to have a similar strategy.
First the paper tweeted that users should simply ignore the email — like Weiner’s pictures, the email came from someone else.
“If you received an email today about canceling your NYT subscription, ignore it. It’s not from us.”
. . . .
After an hour of confusion, misinformation and mistakes, The New York Times’ corporate communication department offered a mea culpa. The email was, in fact, simply a mistake.
“An email was sent earlier today from The New York Times in error. This email should have been sent to a very small number of subscribers, but instead was sent to a vast distribution list made up of people who had previously provided their email address to The New York Times.”
“We regret this error and we regret our earlier communication.”
The New York Times‘s new motto: “Unable to Report Accurately about an Event That Occurred Right Under Our Nose.”