This is stunning:
L.A. Times October 2008 Page Views
(Via L.A. Observed)
Hot Air October 2008 Page Views
As you can see, Hot Air had 23,713,333 page views in October, as measured by SiteMeter. By contrast, latimes.com had 75,088,000 page views.
This means Hot Air had 31.58% of the traffic that all of latimes.com had in October 2008. That’s almost 1/3 the traffic of the entire web site of a major American newspaper.
And that’s two guys blogging away — meaning either one of the Hot Air bloggers is almost certainly getting more Internet eyeballs than any one writer on latimes.com.
A few caveats to keep the nitpickers quiet: these measurements were made by two different metrics — SiteMeter and Nielsen. They’re measuring the same thing, but they may not be measuring it in exactly the same way. Also, everybody’s traffic fell off after October. Finally, these numbers ignore the newspaper’s very significant (though declining) print circulation.
Still, as L.A. Observed notes, these numbers are “[e]ven after all the photo galleries, reader pets, Oscar speculation blogs, editing to emphasize sex and celebrities and assorted other tricks to puff up page views” at latimes.com. If HotAir.com did all that crap, Lord knows what the differential would be!
These numbers can’t be reassuring to the L.A. Times. They’re facing real competition from the blogosphere.
Calls for regulation of blogs can’t be too far off.