Memo to L.A. Times editors: when your poll shows 54% of Californians opposing gay marriage, and 35% supporting it, it is misleading to say:
- voters “slimly reject” gay marriage
- voters “narrowly reject” gay marriage
- voters reject gay marriage by
- a “small margin”
- a “narrow margin”
- “a bit”
- a “bare majority” opposes gay marriage
Yet your paper said all of that.
There’s a journalistically proper way to report that story, and it was demonstrated today by, of all papers, the New York Times, in a story titled A Poll Finds Californians Still Oppose Gay Marriage:
More than half of Californians support a proposed ballot measure that would overturn a recent ruling that legalized same-sex marriage in the state, a poll has found.
Fifty-four percent of registered voters would back the measure, according to the survey by The Los Angeles Times and KTLA-TV. Thirty-five percent oppose the proposed measure, which is expected to be on the November ballot.
That’s the right way to do it. No spin. Just the facts.
Now how hard would that have been?