[Guest post by DRJ]
I can’t find a link [link here thanks to NK] but I saw this on Fox News today:
In response to reports that MoveOn.org paid $65,000 for its recent full-page ad on “General Betray Us,” Rudy Giuliani sought the same $65,000 rate for a full-page response ad in the NY Times. Initially, he was told the rate was only available to purchasers that are flexible on the date the ad will run – that is, the ad rate was available only for purchasers who gave the NY Times the option to run the ad during a 3-4 day time span. Giuliani pointed out that MoveOn.org’s ad ran on a targeted date immediately prior to General Petraeus’ Congressional testimony.
The segment concluded with a statement that the NY Times decided to sell Giuliani a full-page ad for today at the rate of $65,000.
Smart move by Giuliani and, if this sets a precedent for full-page political ad rates, bad news for the NY Times. I doubt it will affect long-term ad rates but the NY Times must have concerns about the MoveOn.org ad or it wouldn’t have discounted Giuliani’s ad.